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Author | Janet McNaughton

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4G Marketing of a Family Business in 2020

4G Marketing of a Family Business in 2020

July 2, 2020

IBA, as the premier business brokerage firm in the Pacific Northwest, is firmly established as a respected professional service firm...

IBA

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Corporate Headquarters
40 Lake Bellevue Drive
Suite 100
Bellevue, WA 98005
(425) 454-3052

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1050 SW 6th Avenue
Suite 1100
Portland, Oregon 97204
(503) 739-4880

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601 West 1st Avenue
Suite 1400
Spokane, WA 99201
(509) 907-9406

CLIENT TESTIMONIALS

I had another mergers & acquisitions broker do a valuation of my company and it was not what I had hoped for so I contacted Gregory Kovsky of IBA, based on a referral, and his valuation came in $1,000,000 higher. We went to market & within a few months had multiple offers and sold the business for full price. Gregory Kovsky did an incredible job of holding my hand, keeping me calm, and giving me sage advice throughout the sale process. I have unconditionally recommended IBA to friends and recommend the firm to anyone interested in selling their business. - Keith Lee, Former President & CEO of American Retail Supply

We used IBA and Gregory Kovsky to both buy and sell businesses and have had the most successful transactions ever! All the bases were covered and both parties were completely satisfied – none of the “after-market” hassles. We are very confident in IBA’s abilities and ethics. -Mike & Sue Patterson, Former owners of Cox Wrought Iron, Inc. and Current Owners of Williams Iron Works and Steve Pool Service.

IBA and Gregory Kovsky showed the highest level of professionalism. What became apparent was how they treated all their customers on both sides of the selling equation. Their highly ethical standards, superlative service, ability to achieve consensus amongst disparate interests, and their rapid closure of the deal were just a few of the many qualities I am proud to extol. Without reservation, I would highly recommend IBA. Clearly, I would use their service again. -Leon Milberg, Former President & CEO of Sign Here, Inc.

Just a short note to thank you and your company, IBA, for all you did for me and my partner in the sale of Kitchen & Company…. After several years and two other business brokerage firms that attempted to sell my business we crossed paths and within six months you got the job done…Thank you again for a job well done…. You are a man of your word and represent a company that is very thorough and honest…I wish you well and look forward to working with you again in the future… -Harry Caraco, President & CEO of Caraco Distributing Company, Inc. dba Kitchen & Company.

“No Deal is better than a Bad Deal” is what Gregory Kovsky, President of IBA, told Barbara & I when negotiations began to go sideways related to the sale of our company after several months of meetings with a potential buyer. Gregory never lost sight of the market value of our company and our retirement goals. He knew we could do better than the deal on the table and advised us to terminate the negotiations. We followed his advice. His guidance was true and quicker than we anticipated we were in negotiations with a more qualified buyer and completing a sale at a superior price and terms than we had tentatively agreed to prior.” -Graham Hollingsworth, Former President & CEO of Lancs Industries, Inc.

We talked with Gregory Kovsky of IBA a year before going to market and even though he could have signed us then, he recommended waiting a year given our revenue growth to achieve the best possible sale price.

Once the decision was made to sell, we consulted with multiple brokers before we selected IBA. Several brokers actually quoted us higher values for our company but we felt Gregory's grounded information was realistic and trustworthy.

Once we went "live", we had a professional package to present and we had three qualified buyer within weeks.

Selling a business that you are personally invested in can be very emotional and you need a steady captain by the rudder to keep you going thru the process. Gregory Kovsky is that captain.

Gregory accused us of being serial entrepreneurs and he was right. We are already starting a new business and know where to go the day we sell this new venture. Rolf and Randi Åström, Natural Pet Pantry

It was a pleasure working with IBA during all steps of selling our business, which we owned for over 25 years. We highly recommend Gregory and Jeffrey as trusted advisors. Their response time was always fast, they were always available for questions and also helped by recommending an excellent attorney.

IBA was extremely helpful in valuing our company and effectively listing it. They brought forth several pre-qualified potential buyers in a relatively short period. Gregory and Jeffrey both spent considerable time consulting and advising on many questions and situations before and throughout the process. We were very satisfied with their level of service, response time and professionalism – a great experience throughout. IBA is worth every penny. We would not hesitate to work with them again, and highly recommend IBA. Eric and Marilyn Torrison, former owners of Business Telecom Products, Inc.

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