IBA Blog

Jason Cutter, CEO of Cutter Consulting Group, is an author, podcaster and sees himself as a sales success architect for companies and individuals. Even though he didn’t have a sales upbringing or background (his bachelor’s degree is in Marine Biology), he knows what it takes to be successful in sales. His first book – Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker – is focused on helping anyone in a sales professional.