IBA, as the premier business brokerage firm in the Pacific Northwest, is firmly established as a respected professional service firm in the legal, accounting, banking, mergers & acquisitions, real estate, and financial planning communities. Periodically, we will post guest blogs from professionals with knowledge to share for the good of owners of privately held companies & family businesses. The following blog article has been provided by Jane Johnson of Business Transition Academy (www.businesstransitionacademy.com):
Clean Books, Clear Value: Why Financial Clarity Is the Foundation of Every Good Exit
There’s a moment that happens in nearly every business sale, usually sometime in the first weeks of due diligence. The buyer’s team, accountants, analysts, sometimes an investment banker, sits down with your financial statements. And for the first time, someone who has no emotional connection to your business, no memory of the hard years or the breakthrough years, looks at the numbers and forms an opinion.
That opinion happens fast. And it shapes everything that follows.
Financial cleanliness is one of the most important pillars of exit readiness. We’re not saying that numbers are the whole story… they never are… but clean, well-organized financials tell a buyer something beyond the figures themselves. They signal that this is a business run by someone who knows what they have. That this owner is serious. That the rest of the process is likely to go smoothly.
Messy books send the opposite signal, even when the underlying business is strong.
What “Clean” Actually Means
Financial cleanliness means that financials are current, accurate, internally consistent, and easy to follow for someone who doesn’t know anything about your business or the numbers.
In practice, that means a few specific things.
Your profit and loss statements, balance sheet, and cash flow statement should be up to date and reconciled. This sounds basic, but you’d be surprised how many owners arrive at a sale process with books that are six months behind, managed by a bookkeeper who “knows where everything is” but hasn’t produced clean reports in years. A buyer’s team will ask for three to five years of financials. If those take weeks to assemble, it starts the process on the wrong foot.
Your tax returns should be reconciled to your financial statements. Discrepancies between what you filed and what your books show are one of the fastest ways to create doubt in a buyer’s mind. They don’t always mean something is wrong. There are legitimate reasons for differences. However, unexplained gaps invite questions that slow everything down.
Your revenue should be clearly categorized. Buyers want to understand where your money comes from: which product lines, which service categories, which customer segments. If your revenue is sitting in a single account labeled “sales,” you’ve made their job harder and your story less compelling.
The personal expenses conversation
Here is where things get uncomfortable, and where a lot of owners realize their books are not as clean as they thought.
Most privately held business owners book some personal expenses through the company – vehicles, phones, travel that blends business and personal, meals, insurance, and other costs that straddle the line between business and personal. This is common, it’s often legitimate, and it has real tax advantages while you’re running the business.
But when you go to sell, personal expenses need to be identified, and “added back” to your earnings. This process, called normalization or recasting, is how your true business earnings is determined.
The problem isn’t that these expenses exist. The problem is that they may not have been clearly tracked, the documentation is spotty, or when the line between personal and business has been so blurry for so long that no one can reconstruct it cleanly. In that case, a buyer may simply discount your earnings rather than give you credit for add-backs they can’t verify.
The practical move is to start now, regardless of your timeline. Work with your accountant to identify every personal or owner-specific expense running through the business, document them and create a clean recasting schedule. This due diligence prep gives you a much clearer picture of what your business actually earns.
Jane Johnson is the Co-founder of Business Transition Academy (BTA) and co-author with Kathleen Richardson-Mauro of the book, Cashing Out Your Business- Your Last Great Deal. Ms. Johnson can be contacted for additional information about this article, her book, or the services offered by BTA at (844) 469-3948 or [email protected].
IBA, the Pacific Northwest’s premier business brokerage firm since 1975, is available as an information resource to the media, business brokerage, mergers & acquisitions, and real estate communities on subjects relevant to the purchase & sale of privately held companies and family businesses. IBA is recognized as one of the best business brokerage firms in the nation based on its long track record of successfully negotiating “win-win” business sale transactions in environments of full disclosure employing best practices.